Our Services
Key Facts and Figures at a glance *
Operations
Organised Trade
* all figures in .000 & .000.000 are rounded to the nearest hundred
** data from previous year
Μarket Expansion Services
- We offer sustainable, profitable business growth for our partners and their brands.
- We provide integrated, customized solutions to achieve business goals.
- We are your growth-driving partner, overseeing every step of your brand’s journey to the consumers.
Our Business Model
- We play a critical role in the commercial and supply chain.
- We strategize for our partners’ brand growth through marketing, sales, distribution, and after-sales services.
- We create and fulfill demand using advanced technology and insights, supporting our customers.
Partner / Principal
- Strategic support
- Commercial Insights
- Marketing
- Trade Marketing
- Sales
- Distribution
- After Sales Services
ELGEKA
Customer
- Customer Business Development
- Creating and Fulfilling Demand
- Providing Insight
Commercial Framework
Our framework combines Brand & Sales fundamentals for a proven, effective model.
| Brand fundamentals 4 Ps | Sales fundamentals 4 As |
Product
| Availability
|
Place
| Accessibility(Merchandising guidelines)
|
Price
| Affordability(In-Market Pricing)
|
Promotion(Consumer facing)
| Activation(Shopper & Customer facing)
|
| Brand fundamentals 4 Ps |
Product
|
Place
|
Price
|
Promotion(Consumer facing)
|
| Sales fundamentals 4 As |
Availability
|
Accessibility(Merchandising guidelines)
|
Affordability(In-Market Pricing)
|
Activation(Shopper & Customer facing)
|
Our Services Flow
- We take over non-core competencies, providing commercial support tailored to your needs.
- Our Marketing Team focuses on Brand building and development.
- Our Customer Business Development Team focuses on Customer Development Strategy, Business Plan Development, and Customer Experience.
How We Operate
Marketing & Trade Marketing
Includes brand building, budgeting / P&L, commercial policy development, market research & insights, traditional and digital media planning, promotional program design and reporting, category management, pop materials and signage creation, PR activities, etc.
Customer Business Development & Sales
Offers access to diverse market channels (offline and online), sales planning, salesforce management, ordering & invoicing, merchandising services, sales performance reporting, customer service and after-sales support.
Logistics
Provides supply chain management, warehousing, transportation, order fulfillment, and return management.
Our Operational Cycle
Our organizational structure enables operational excellence.
Cutting edge technology
at the core of our operations
Powering our operations with advanced technology, we strive for service and process excellence. Utilizing comprehensive tools like SAP, along with proprietary, custom solutions, we deliver a 360º approach, ensuring world-class reporting and transparency. From drafting activity plans to analyzing and reporting results, we turn data into actionable insights for smart decision-making.
Our integrated tools empower us to scrutinize the market, fortify our brands, oversee retail execution, and constantly monitor promotions. Leveraging SharePoint, we provide web access to all information sources. At ELGEKA, technology isn’t just a tool; it’s a key strategy for achieving market success.
Mastering Greek Terrain & Seasonality:
Turning Challenges into Strengths
We have a unique mastery over the geographical and seasonal challenges in Greece, effectively turning these challenges into our strengths.
Geographical Complexity
Greece’s diverse terrain includes about 80% mountains, over 200 inhabited islands, and remote / sparsely populated locations.
Seasonal Fluctuations
Greece experiences significant variations in consumer demand, especially during the tourist season. Demand patterns also vary by region.
Here’s how we deliver exceptional results:
Investment in Technology & Infrastructure
By leveraging advanced forecasting tools, agile and robust logistics infrastructure, and a knowledgeable team familiar with the Greek distribution landscape, we ensure seamless product availability with accurate forecasting and astute inventory management.
Wide Channel mix
We leverage all CPG channels, creating a unique delivery route for every product type to optimize our delivery efficiency.
Strong Local Relationships
Our firm ties with local partners enable us to overcome the geographical complexity of Greece, thereby ensuring consistent & adaptable reach to smaller and remote mainland locations and islands.
Our expertise and strategy not only help us overcome the complexities of Greece’s terrain and seasonality, but also empower us to deliver outstanding results.
