- Planning A&P Calendar and distribution based on marketing budget.
- Brand development campaigns and promotional activities.
- Secondary placements and in-store branding
- Utilization of ATL channels (TV, radio, outdoor, digital)
- Special in-and-out products & promoboxes
Extensive range of BTL promotional activities and activations
- BTL promotional activities and activations
- Price-offs, sample giveaways, on-site activations with promoters
- Special day/period promotions, multi-brand promos & theatricalisation, retailer collaborations
- E-shop promotions
Long Term Relationships
We have strong ties and create long-lasting relationships with our
principals, whilst continuously adding new brands in our family.
Duplo is a delicious milk chocolate bar with whole hazelnut and creamy filling.
Open the golden wrapper and discover a delicious combination of textures and flavours. We roast only the finest hazelnuts, dip them in smooth chocolate cream and surround them with crispy wafers and hazelnut pieces. Ferrero Rocher has been bringing together people you care about for decades.
Delicious chocolate snacks for any age, at any time of the day. Crispy and light wafer, the magical cookie, chocolate delicacy with the simplicity of cereal, chocolate eggs for the whole family.
The joy of Nutella, in and out of the house, on a break, on the road, in the office, on an excursion. Make the moments you share even more special.
The Raffaello recipe is an harmonious blend of refined ingredients, carefully selected to bring you the best: a delicious sensation, the crunchy white almonds and the fragrant coconut flakes meet a delightfully smooth cream, for a delicious multitexture experience.
Who doesn’t love a TIC TAC®, the great tasting little mint that freshens your breath just as it refreshes your mood. Shared the world over when the moment calls for freshness and fun, TIC TAC® has an instantly recognisable box and a playful rattle that invites you to join in the fun.
Start your day dynamically with our muesli without added sugar. The very tasty mixture that includes creamy oats, whole wheat flakes, crunchy hazelnuts, almonds and juicy raisins. At the same time, Alpen bars are stuffed with a plethora of delicious ingredients. Juicy raisins, crunchy hazelnuts and almonds, creamy oats in whole wheat flakes and flakes, dipped in and sprinkled with delicious milk chocolate!
Weetabix are packed with whole grain nutritional value, making them a great breakfast choice as part of a healthy diet and lifestyle. Weetabix whole wheat provides plenty of carbohydrates, great for the brain, as well as added vitamin B1 for a healthy heart. Weetabix are: 95% whole grains, high in fiber and low in sugar.
Once upon a time…
Bonne Maman was born in 1971 in Biars-sur-Cère, a small village in the heart of the Lot, in a beautiful fruit-growing region, at the confluence of the Cère and Dordogne rivers.
It was Jean Gervoson, the founder, who came up with its name: Bonne Maman, the affectionate name by which the grandmothers of the family are called.
This pretty name fits perfectly with the idea of this jam as it has been made with love, at home, as a mother would for her children.
A high quality jam in a traditional glass jar with a white label on which simple handwritten letters appear: the brand and the flavour, with, of course, the familiar lid, in red gingham, like those that used to cover the jam jars of our grandmothers. The recipe is simple: 50% fruit, 50% sugar, and immediate success.
McVitie’s Digestives are delicious whole wheat biscuits made to a traditional recipe, the secret to achieving the same great taste. They are a source of plant fiber and are made from carefully selected ingredients. The first Digestive biscuits were made in 1892 and got their name from the high content of soda which had a positive effect on the digestion process.
Fisherman’s friend candies were first made in 1865 for seafarers who worked under the harsh weather conditions of the North Atlantic. Today, millions benefit every day from the same revitalizing properties of Fisherman’s friend candies in more than 100 countries around the world.
Balanced and even more aromatic coffee tasting experience with Melitta Original filters. The sophisticated multi-layer porous filter is divided into three aroma zones with each zone having a different number of pores. This is how the Original coffee filters offer a unique enjoyment experience!
Powdered whipped cream substitute Compleat. You can use it instead of milk, in your coffee or any other drink of your choice, but also in cooking and confectionery (soups, ice creams, etc.). It dissolves immediately without affecting the temperature of the drink. Store, after opening, outside the refrigerator.
Young or old, there is no age for candy lovers. It’ s always good to take time for a sweet fruity break and discover delightful flavours of Pierrot Gourmand lollipops inspired by delicious childhood memories. Sour lemon, soft peach or appetizing grenadine, one thing is certain, your greatest difficulty will be in choosing!
High in fibber, but low in fat, you can enjoy these delicious dried fruit bites every day as a snack or in recipes. Naturally nutritious, juicy California Sunsweet dried fruits have been sun-ripened and dried to remove some of their moisture.
Fego is a Greek company that was founded in 1983 and specializes in the production of moth repellents. Fego moth repellents protect your favourite clothes and carpets from moth thanks to geraniol that they contain (a natural product, friendly to the environment and harmless to humans).
Nannys brand is the “official brand” of Linette Hellas SA, a Greek Company which has been active in the production of baby diapers and wet wipes since 1986. Linette’s goal is to create and offer products for the baby, without any compromise on quality, guaranteed by continuous controls at every stage of production.
ALIMENTARIA SA (Mac Magic) is a Greek company with specialization for over 20 years in bakery and confectionery products in powder form, with high nutritional value. Their company always focuses on customers’ needs, preferences and ideas.
American Farm School of Thessaloniki
Established in 1904, the school is renowned for its high-quality dairy products, including pasteurized milk, light milk, Greek yogurt, and semi-hard cheese. Its Holstein Friesian dairy herd ranks among the top 10% globally.
- The campus includes a state-of-the-art Dairy and Milk Processing Training Centre opened in 2010.
- The school also produces Omega-3 eggs for retail sale, thanks to a joint research initiative with Aristotle University. Their hens’ diet, rich in flaxseed, results in eggs with lower cholesterol and high in Omega-3 fatty acids.
Founded in 2010, Chios Juices SA revitalized a historic site, the 1963 juice factory, in Chios, transforming it into a state-of-the-art juicing unit. Now, as Chios Juices, we continue to showcase the island’s enduring ability to produce world-class products.
Non-Concentrated Fruit Juices: Our juices are natural and unaltered, sourced from the finest fruits each season offers. They’re squeezed, pasteurized, and promptly stored in refrigerated, high-tech aluminum bags. We ensure you get pure fruit juice, with nothing added or removed.
Fruit Drinks: Our fruit drinks start with the best Chios citrus fruits and top-quality fruits from selected Greek producers. We squeeze the fruits, evaporate the water to create a pure concentrate, and pasteurize it. When it’s time to make our fruit drinks, we dilute the concentrate with water and sugar, strictly following the traditional recipe of CHIOS GARDENS. The result is a delicious fruit drink, free from preservatives and artificial coloring.
ACE products have been specially formulated to remove the toughest of stains and yet be gentle on even the most delicate clothes. They are great for everyday use and remove typical “dingy” dirt caused by soil and mud.
Agricultural University of Athens
The Agricultural University of Athens oversees three farms, including a bio vineyard in Spata, a region with ancient winemaking traditions. Spanning 220,000 m², it cultivates Greek native and traditional Attica white vine varieties. The region’s arid climate and soil composition contribute to the production of quality wines, which are vinified at Iliou S.A.’s winery. The cultivation and vinification processes are organically certified by the “DIO” Institution, with the wine being labelled as Protected Geographical Indication ΑΤΤΙΚΙ, ensuring traceability through bottle numeration.
Honoring a century-long tradition and numerous accolades, PATRAIKI 1918 is among southern Europe’s most esteemed wineries. It sources quality grapes from the best varieties in the wider Patras region, benefiting from its diverse terroir. Through a combination of respect for history, modern equipment, and experienced practices, it produces wines of the highest quality. Occupying 46,500 m², PATRAIKI 1918 operates two wineries in Antheia and a modern bottling plant with four bottling lines. Adhering to stringent European and Greek safety and hygiene standards, PATRAIKI 1918 has earned a reputation as one of Greece’s most remarkable and reliable wineries.
Your shoe care expert for 100 years
Innovation through tradition – this is what Collonil offers through its expertise and instinct for revolutionary innovations. What began in 1909 with a leather oil is constantly being developed further by the people who work for Collonil. High-performance, high-quality products that revolutionise leather and shoe care. Always on the move – and yet connected to its roots. To this day, Collonil has developed and produced everything in Berlin. Collonil has developed into a globally positioned company. Innovations for the whole world, made in Germany.
The brand pedag® stands for quality, eco-friendliness, sustainability, innovation and well-being. Since its establishment in 1955, PEDAG has been working on this reputation by making high quality insoles and shoe care products.
• Cotton, they do not loosen or fray.
• Excellent quality.
The Wine Barrel
We have a collection of three varietal wines, sourced from selective Greek vineyards. Each offering perfectly balances its varieties to create a high-quality, fresh wine that maintains its original aroma to the last drop. The Wine Barrel bridges winemaking traditions and sustainability, emphasizing earth preservation for future generations. Our bag-in-a-box packaging is an eco-friendly solution that minimizes our carbon footprint and reduces production resources, offering benefits in handling, storage, and recyclability. This packaging safeguards the wine from light and oxygen, ensuring optimal consumption conditions with unaltered characteristics, and extends its freshness up to 8 weeks after opening.
VIAP has a tradition of 2 generations in the field of Greek confectionery. Founded in 1956, the company is the undisputed leader in the arabic gum product category and has successfully expanded into the chocolate category. VIAP has invested in technology, with a production process certified according to ISO 22000, while its facilities and the organized distribution network allow it to serve a wide range of partners.
The company produces products from arabic gum: eucalyptus – menthol lozenges, aromatic lozenges, four-fruit, mastic, cinnamon, licorice and vitamin C. At the same time, it produces and markets throughout Greece chocolate olives, cereal chocolates, chocolate truffles, decorative truffles and various types of sugared candies.
WD40®, the world’s leading anti-rust and lubricant spray, is renowned for its versatile usage and safety. Developed in NASA labs, its unique composition enables deep penetration to unblock any ‘stuck’ mechanism. Suitable for all metals and plastic materials, it’s a poor electrical conductor with a non-flammable propellant, ensuring absolute safety. Initially used in professional sectors like industry, aeronautics, engineering, and agriculture, WD40® has found its way into homes, boasting over 2000 uses and unlimited applications.
WENKO, is the brand name of product ranges for products for your bathroom, kitchen, laundry and living, always pursuing “The better idea” with ingenuity and innovative power.
HCS successfully introduced high nutritional value, non-concentrated juices from lesser-known fruits to the Greek market. Guided by quality and hygiene, their pomegranate juice brand, “ZOE”, offering 100% natural, additive-free juices, gained a significant consumer base and market dominance. HCS now holds a leading position in the market, consistently introducing dynamic, healthy products. The company invests in glass packaging for safety, hygiene, quality, and a two-year lifespan, and is listed in large and medium-sized supermarket chains and over 3,000 small retail outlets nationwide. HCS continually seeks innovation, expanding consumer choice while respecting the planet’s natural resources.
At Healthy Habits, a healthy and balanced diet is a way of life. For this reason, it uses for all its products only the best raw materials that promote well-being, but also modern eating habits. Healthy Habits is a Greek brand, whose daily goal is to offer delicious choices that you can enjoy without guilt! Healthy Habits, so that we can all enjoy better habits and a better life every single day.
Driven by a passion for perfection, we are committed ambassadors of Greek wine, valuing quality from grape cultivation to wine production. Our vineyards in Amynteo, Florina produce distinct, light, fresh, and elegant wines, contrasting with those from southern regions. Harvested grapes are quickly transported in refrigerated trucks, and matured in stainless steel tanks and oak barrels with minimal intervention. The wines are not subject to finishing and filtering , ensuring authentic taste expression.
Agricultural Wine Cooperative of Tyrnavos
Tyrnavos region, with its long winemaking history, is globally recognized for its Muscat of Hamburg wine. Since 1961, the Agricultural Wine Cooperative of Tyrnavos has produced and distributed wines, spirits, and beverages throughout Greece and internationally. After ownership transfer to its viniculturists, the Winery embarked on a path of product creation and market expansion, upgrading all production units. The region’s winegrowers have innovatively evolved the Muscat variety, creating a range of aromatic wines. Tyrnavos’ extensive cultivation and diverse utilization of Hamburg Muscat have made it a global reference point, earning it a synonym, ‘Muscat of Tyrnavos’, in the VIVC world catalog of varieties.
It’s the stuff breakfast dreams are made of! Chocolatey, crunchy O-shaped bites made with the OREO® cookie taste you love and a rich creme coating. This flavour combination gives you a bowlful of cookie milk that tastes so good you’ll finish it off with a smile. Dig into the OREO-flavoured cereal you’ve been missing!
OREO O’s cereal is a delicious treat inside and outside of your cereal bowl.
With grapes from the best varieties cultivated in the wider area of the province of Patras. High quality wines due to the exceptional terroir. Winemaking takes place under controlled conditions.
Crunchy wafer with milk and hazelnut filling, coated with milk chocolate and chopped hazelnut.
Αlfa’s journey begins in the middle of the last century, in the beloved city of Kozani. There, history meets Mr. Athanasios Koukoutaris, the founder of alfa and head of our family. With his love, hard work, passion, unparalleled determination and an innate business instinct as his unique assets, the teenager Thanasis prepared with his mother the first traditional Kozani pies in the kitchen of their home. After baking them in the traditional bakery of the city, he distributed them, with a lantern of his own invention and construction, to keep them warm and delicious.
In 1952, a milk truck driver in northern New York complained to Julius Sämann about the smell of spilled milk. To address this issue, Julius combined exceptional fragrances with specialized blotter material and invented the first car air freshener. He gave it the shape of an abstract evergreen tree in honor of his years extracting aromatic oils in Canada’s pine forests. Today millions of Trees are sold in over 175 countries around the world and Little Trees are recognised as the global icon of car air fresheners.
Having a tradition of more than 30 years in shower gel market, Badedas products, which are originating from the Black Forest of Germany, have come to enrich the category and remind consumers of the high quality of their name. Moreover, Badedas products enhance the feeling of care and relaxation of a refreshing shower.
Uniqueness, strength and masculinity. These are some of the main characteristics of the Brut brand. The Brut brand is mainly intended for all men with self-confidence and dynamism who like to show their own style. It is a timeless brand that, has kept its character and characteristic scent unchanged in both Eau de Toilette and After Shave since 1964.
Timotei was firstly launched in 1975 in Sweden as a natural shampoo brand and it used to have a very advanced message “So mild you can wash your hair as often as you like”. Naturalness and gentleness are part of Timotei’s DNA and they represent until today its core values. Timotei is Hair-kind, Planet-kind and Human-kind. This is why Timotei products are characterized by:
- Natural ingredients that give the result they promise
- Gentle yet powerful formulas that cover the hair’s needs
- Packaging 100% from recycled materials
- Affordable natural and organic suggestions
Key Facts and Figures *
Brands & Partnerships
Meters of Shelves holding our products
SKU Positions on shelves
Marketing & Trade Marketing Initiatives annually**
Retailer Leaflet Presence
Retailer TVC Presence
Promo Placements (tete & rest)
* all figures in .000 & .000.000 are rounded to the nearest hundred
** data from previous year