Brand Activations

  • Planning A&P Calendar and distribution based on marketing budget.
  • Brand development campaigns and promotional activities.
THE HOUSE OF ACTIVATIONS

Brand development

  • Secondary placements and in-store branding
  • Utilization of ATL channels (TV, radio, outdoor, digital)
  • Special in-and-out products & promoboxes

Promo Activities

Extensive range of BTL promotional activities and activations

  • BTL promotional activities and activations
  • Price-offs, sample giveaways, on-site activations with promoters
  • Special day/period promotions, multi-brand promos & theatricalisation, retailer collaborations
  • E-shop promotions

Best Practices

Retailer Leaflets

Retailer Leaflets

Floor Displays

Floor Displays

E-shop Banners

E-shop Banners

E-shop Promoted SKUs

E-shop
Promoted SKUs

Social Media Competitions

Social Media
Competitions

Tete Displays

Tete Displays

Tete Promo

Tete Promo

Thematic Displays

Thematic
Displays

Theatralisation

Theatralisation

In-store Promoters

In-store
Promoters

Retailer TVCs

Retailer TVCs

Stands

Stands

Cashier Displays

Cashier Displays

Side Displays

Side Displays

Retailer Magazine Ads

Retailer
Magazine Ads

Leaflet Covers

Leaflet Covers

Long Term Relationships

We have strong ties and create long-lasting relationships with our
principals, whilst continuously adding new brands in our family.

1981

Duplo
×
Ferrero Rocher
×
Kinder
×
Nutella
×
Raffaello
×
Tic Tac
×

1986

Alpen
×
Weetabix
×

1989

Bonne Maman
×

1993

McVities
×

1996

Fisherman's Friend
×

1997

Melitta
×

1999

Pierrot Gourmand
×

2000

Sunsweet
×

2005

Fego
×
Nannys
×

2009

Mac Magic
×

2012

American Farm School of Thessaloniki
×

2016

Chios Gardens
×

2018

Ace Gentile
×

2019

Agricultural University of Athens
×
Patraiki Wines
×
Collonil
×
Pedag
×
Ringpoint
×
The Wine Barrel
×
VIAP
×
WD-40
×
Wenko
×
Zoe Juices
×

2020

Healthy Habits
×
Symposium Cellars
×
Agricultural Wine Cooperative of Tyrnavos
×
2020

2021

OREO_O’S
×
Pyxis
×

2022

Hanuta Reigel
×
Alfa
×
Little Trees
×

2023

Badedas
×
Brut
×
Timotei
×
2023

Key Facts and Figures *

Brands & Partnerships

Principals

30

Brands

42

SKUs

383

Delivered pallets**

32,300

Organised Trade

Customer stores

2,700

Meters of Shelves holding our products

19,300

Secondary Placements

80,300

SKU Positions on shelves

206,100

Marketing & Trade Marketing Initiatives annually**

Retailer Leaflet Presence

1,000

Retailer TVC Presence

200

Promo Activations

2,500

Promo Placements (tete & rest)

27,200

Floor Stands

59,000

* all figures in .000 & .000.000 are rounded to the nearest hundred
** data from previous year

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www.elgekagroup.com
© 2023 ELGEKA. All rights reserved.