The key functions of the Marketing department are:

  • Planning – Budgeting
  • Forecasting – Responsibility for P/L
  • Commercial Policy Development
  • Assortment Management – Planograms
  • Market Research ( Consumer – Media – Trade ) qualitative /quantitative
  • Media – Production ( TV, Radio, Cinema, Outdoor) – Media Airing
  • Sponsoring
  • Conferences – Events
  • Training Facts & Benefits